Why Video Matters
Introduction
You know that video is an important part of real estate sales. But you may not know the many ways it can help your listing stand out from the crowd.
It creates a story for the viewer
Video is a great way to show a property in its best light. Using video, you can highlight the home's best features and effectively highlight the reasons why someone should buy it. You can even use video to tell a story about your property—such as how you fell in love with it and why you think other people will love it too.
A video helps you stand out from the crowd
Video is a great way to stand out from the crowd. People are bombarded with content every day, and video is among the most important types of content because it's so visual. Video can show off your property better than any other medium, and today’s homeowners want more information before making decisions.
When you combine these things, you have a clear advantage over other agents who aren’t using video for their listings in this way or at all!
Video encourages shares
Video is more engaging. Videos are more memorable and shareable, which makes them a powerful tool for encouraging viewers to remember your brand and share it with their friends.
Video is more searchable. YouTube videos ranked in Google's top 10 only get around 35% of total views—the remaining 65% come from organic searches (and, yes, paid ads).
Video is engaging
Video is more engaging than still photography. It’s a fact that video attracts more attention than still photography, which draws people in and makes them feel like they are there. By engaging your audience with video content, you are able to tell a story in an engaging way that helps them understand what you do or sell better than words alone can.
Video is a great way to communicate with your audience. Videos convey information faster and more effectively than text-based content because they engage the human eye and mind in a different way than still images do.
There are many reasons why video of properties sells properties faster than still photography
There are many reasons why video of properties sells properties faster than still photography.
Video is more engaging than still photography. A single photograph can be very beautiful, but sometimes it’s just not enough to tell the story of what a house or condo looks like in person. If you haven’t been inside a property and seen what it feels like, consider renting a drone or asking your real estate agent to take video footage of the home so you can see all the details up close.
Video is more memorable than still photography. Humans remember things better when they see them moving rather than standing still—it's called "the moving image effect." A great example of this is how we remember commercials on television; we tend to recall them as being far more vivid than if we'd just read about them in an ad on Facebook or Twitter!
Video is more shareable than still photography. It's no secret that human beings love sharing good content with each other via social media platforms like Facebook and Instagram—and this includes videos too! The popularity of platforms such as Youtube demonstrate how much people love sharing videos with others within their network
Conclusion
Video is a powerful tool for selling your property. It can help you stand out from the crowd, it’s engaging for viewers and makes the story of your home come alive in a way that still photographs just can’t do. There are many reasons why video sells faster than still photography and we’re sure that once you try it out on one of your listings, you will see why too!